Public Service Campaign
(Scroll down for more information)
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
This year, we are joining with Miami Ad School students to offer a variety of concepts to our pro-bono client. If you're interested in becoming involved, and broadening your experience in developing advertising and public relation campaigns, we're looking for designers, copy writers, media experts and anyone else who is dedicated to this cause! Feel free to contact this year's
Public Service Chair, Nicole Chong, at nrc215@stern.nyu.edu or
Ad2 Miami President, Jackie Brito at jbrito9@hotmail.com

Public Service Campaign Timeline

August 31 - All Applications Due

September 11 - Develop creative brief, needs of client, etc.
                       - Begin Media buying

October 2 - Go to Miami Ad School and give brief

October 23 - Last week of October: Presentation to client
                  - Continue Media Buying

November 24 - Finalize media buying
                      - begin campaign production

December 15 - Finalize Campaign Production

January - First week: Launch of campaign

March - Complete review of campaign
           - Write Club Achievement Book